Wednesday, 27 July 2016

MEDIA AND ECONOMICS

                    MEDIA AND ECONOMICS


                       1)What is MEDIA?
                    2)What is ECONOMICS?
      3)What is MEDIA ECONOMICS? 

1)What is MEDIA?

*Media in todays world is
Also known as MEDIUMS TO EXPLORE.


Points:
1) Media is playing a major role in todays continuous updating world of knowledge.

2) Its need in each and every sector today is of due importance.

3) Media equipment’s such as Newspapers, Magazines, Radio, Television, Internet etc. Are supporting many particular fields to increase their status.

4) Without media interference the growth of every field would have not been possible to a great level.

5) Media has changed the layout or perspective of many targeted audiences since last many years.

6) Having both good and bad sides media is majorly contributing to growth.


*DO's and DONT's

DO's:- 1)24×7 on going media.
            2)Helpful in every sector.
            3)Targets large audience at one time.
            4)Continuous Updated source.
            5)East and Fast.

DONT's:-1)Easily misused if completely known.
               2)Practicality and Media sometimes differs which misguides the audience.
               3)Many small regions are still unaware.
               4)Fake things also spreads fast which sometimes leads to disaster situations.
               5)Today also many Illiterates tend to ignore Media due to their blank knowledge.

*ROLES OF MEDIA




1)INFORMATION
2)CORRELATION WITH EVERY PART OF SOCIETY
3)RESEARCH
4)ADVERTISEMENTS
5)AWARENESS

-TODAY MEDIA PARTICIPATION IS NEEDED IN EACH AND EVERY SECTOR OF WORLD ONE OF WHICH IS ECONOMY TOO.


  2)What is ECONOMICS?

*The word ECONOMICS  describes GOODS,SERVICES AND  MONEY CIRCULATION.

Points
1)Role of ECONOMICS is calculation of the entire process from Production to Consumption and also exchange of Money Value.

2)It is also known  as Social Science which relates to each and every sector of the society.

3)The word ECONOMICS has been derived from and ANCIENT GREEK WORD –"oikos"

4)Economics usually focuses on nature of the economic agents and their economic work.

5)It mainly aims at improving the living condition of common people in the society.

6)A little change in Economics tends to create a Huge Difference in any particular sector.

*ECONOMISTS



Many Famous Economists such as
1)ADAM SMITH
2)KARL MARX
3)FREIDRICH AUGUST
Contributed to Economics on a vast level through their different perspectives.

*TYPES OF ECONOMISTS

1)Free market economy: It allows
Open transactions between buyers
and sellers without any intervention.


2)Command Economy: Command justifies
that what goods?, how many goods?, and
at what price? Goods will be used is
determined by Government or Other Free
Economics.

3)Mixed Economy: It shows that both
Free Market and Command can be included in this Category. Mixed Economy allows both the other Economies to Participate accordingly.


-THE TERM ECONOMICS AIMS AT IMPROVING THE LIVING CONDITION OF A COMMON MAN.

                3)What is MEDIA ECONOMICS?



*Media Economics is simply described as using ECONOMIC CONCEPT FROM MEDIA PERSPECTIVE.

It practices and brings in economics detail
and also describes practicality of economic
questions in media terms including Journalism,
News industry, Films etc.

                                   

Media Economics is simple   explanatiom of  ECONOMIC concept from MEDIA perspective which makes the term more Informative and Useful to Understand.

Parts of this field also include Deregulation
of media, Ownership and Concentration of
media, Shares of market, Intellectual property
rights, Company Economics and also Media tax.

The term Cultural Economics is sometimes also referred in place
of Media Economics however both being varied from each other
at a very small scale shows that Cultural Economics does not
include participation in Mediated Dissemination.

It also focuses on growth of
Economic sector with the help of Media contribution in it.
Pariticialtion of MEDIA ECONOMICS is greatly helpful in growth of every sector in society and is leading to a immense important field.

*REFERENCE



-The book JOURNAL OF MEDIA ECONOMICS
 is a detail description published in 1988
by ROBERT G.PICARD.Books shows Economic Concept and Media description and thus its reference i s helpful to understand the concept in a easy way and also Different points has been used to learn the term MEDIA ECONOMICS.



-Also book named BASIC CONCEPT OF MEDIA ECONOMICS by GIRISH SAXENA  can be used to learn about Concept of Media Economics as the writer has given perfect knowledged explanation
which is understandable as well as useful for today’s era.


-REGULAR STUDIES OF MEDIA ECONOMICS WERE BOUGHT IN 1970's AND WERE FLOURISHED IN 1980's WITH CLASSES ADDITION IN U.S. AND EUROPEAN UNIVERSITIES.THUS WE CAN CONCLUDE THAT MEDIA AND ECONOMICS GO hand-in-hand.

Do watch:https://youtu.be/cRYBhfWzZ2k

                               THANK YOU